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2026 Week 3: Beauty Brand and Product Launches

Published January 15, 2026
Published January 15, 2026
Boy Smells

This week, fragrance continues to be in the spotlight, with an emphasis on sensorial storytelling. Chinese beauty retailer Harmay has launched its first private-label whiskey-inspired perfume collection, while cozy vanilla scents are key winter launches from Phlur, Noteworthy Scents, and Maison Louis Marie, with each offering its own interpretation of the classic gourmand note. In makeup, lash products take focus, with Lashify re-releasing a cult-favorite bond, Covergirl debuting its first-ever tubing mascara, and YSL Beauty introducing a sculpting, curl-enhancing formula. With news from Bubble, DEINDE, and Polite Society, here’s what caught our editorial team’s eye over the past seven days.BRAND

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